How to Make Your Home Stand Out in Today’s Housing Market

Real Estate News

How to Make Your Home Stand out in Today’s Housing Market

Suburban neighborhood with similar style houses and well-kept lawns.

Even though there are more homes available for sale than there were at this time last year, there are still more buyers than there are houses to choose from. So, know that if you’ve got moving on your mind, your house can really stand out.

There are several key reasons why there aren’t enough homes to go around and understanding them will help you see why the market is working in your favor if you’re ready to make a move.

What’s Causing the Shortage?

1. Underproduction of Homes: 

For years, the industry hasn’t built enough homes to keep up with demand. As Zillow explains:

“In 2022, 1.4 million homes were built — at the time, the best year for home construction since the early stages of the Great Recession. However, the number of U.S. families increased by 1.8 million that year, meaning the country did not even build enough to make a place for the new families, let alone begin chipping away at the deficit that has hampered housing affordability for more than a decade.”

2. Rising Costs: 

Building materials, labor shortages, and supply chain disruptions caused by the pandemic have all made it harder and more expensive to build homes. This can either limit or stop new home construction in some areas.

3. Regional Imbalances: 

Some markets are more affected by the shortage of homes than others. Popular and more desirable areas have more people moving in faster than new homes can be built. The number of new building permits issued doesn’t always keep pace with job growth in these regions, and that leads to even tighter markets and higher prices.

How Big Is the Problem?

According to estimates from Real Estate News, the U.S. is facing a housing shortfall of roughly 3.3 million homes, based on an average of several expert insights (see graph below):

Bar chart showing U.S. housing market shortfall from 2020 to 2024 in millions.

This shows there’s a significant number of homes that need to be built just to meet current demand from buyers. But what about future demand?

According to John Burns Research and Consulting (JBREC), over the next 10 years, the U.S. will need about 18 million new homes to meet projected demand, including homes for new households, second homes, and replacements for aging or unusable homes.

So, even though more homes are on the market compared to last year, there still aren’t enough of them to go around. This is where you can really win if you’re ready to sell your house.

What You Need To Remember

If you’re thinking about selling, the shortage of homes for sale means your house is likely to get some serious attention from buyers. It’ll take years to climb out of this inventory deficit, and the market is still very tight. So, when buyers are competing for relatively few homes like they are right now, that creates more interest in the houses that are on the market, putting upward pressure on prices and ultimately working in your favor.

And since every market is different, it’s important to work with a real estate agent who understands local trends. They can help you price your house right and create a strategy to attract the right buyers.

Bottom line

While there are more homes for sale than there were at this time last year, there’s still a shortage overall. And this puts you in the driver’s seat as a seller. Let’s connect so you have someone who can help you take advantage of today’s market.

Before the Perfect Home… Find the Perfect Community

Team Coyle has been helping homebuyers and sellers find their perfect home in the perfect community since 2015. Explore our local real estate and community guides below.

Curated Listings

By Team Coyle at Compass

$5,497,000

48 Marshall Road

48 Marshall Rd., Wellesley, MA 02482

5 Beds | 5F 2H Baths | 6,377 Sq Ft

How we get you more

Disclaimer: The information, opinions, estimates, and commentary in this article are provided for general informational and educational purposes only and should not be relied upon as legal, tax, accounting, appraisal, investment, mortgage, financing, zoning, permitting, construction, title, insurance, or other professional advice. Real estate information, market conditions, pricing, measurements, square footage, taxes, zoning, school information, and property details may change without notice and may be incomplete, approximate, or derived from third-party sources. You are solely responsible for independently verifying all facts and for consulting the appropriate licensed or qualified professionals before making any decision or taking any action. Team Coyle does not guarantee the accuracy or completeness of the information provided and is not liable for any loss, damage, cost, or consequence arising from reliance on this content. Your use of this content is also subject to our Terms of Use.

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Methodology

TownRatings™ is a proprietary rating model developed by Team Coyle to help buyers and sellers make informed decisions about Greater Boston real estate. The model analyzes five key community characteristics across a dataset of 64 Greater Boston municipalities using publicly available data and Team Coyle’s local market insights where applicable. The resulting ratings and classifications represent Team Coyle’s informed opinions and are intended as general informational guides, not guarantees or recommendations.

Important Disclosure: This analysis serves as a general, supplemental guide for consumers. The report cards featured on this page represent a curated selection of our dataset, and Team Coyle retains sole discretion over the publication and availability of individual municipal ratings. Users must independently verify all data critical to a real estate transaction and consult qualified professionals when appropriate. Ratings are current as of August 30, 2026.

Rating Categories

Academic Performance and Property Tax are ranked relative to the other municipalities within the TownRatings™ dataset. Commute to Boston and Shopping & Dining use fixed rating scales. Lifestyle is a non-ranked, descriptive classification.

  • Academic Performance

    Evaluates Grade 10 MCAS academic achievement in English Language Arts and Mathematics, together with Grade 10 student growth, using 2025 public school district data reported by the Massachusetts Department of Elementary and Secondary Education (DESE). Ratings reflect each district’s relative position within the TownRatings™ dataset.

    Rating Tier Relative Position in Dataset
    Top Tier 90th percentile and above
    Upper Tier 70th to under 90th percentile
    Middle Tier 30th to under 70th percentile
    Lower Tier 10th to under 30th percentile
    Bottom Tier Below the 10th percentile

    Ratings compare Grade 10 public school district results only within the TownRatings™ dataset. They are not statewide classifications of overall school quality and do not evaluate private schools, individual public schools, other grade levels, programs, or individual student outcomes.

  • Commute to Boston

    Measures standardized weekday morning drive time from each municipality to a fixed destination in Boston and in-town MBTA transit availability, defined as a commuter-rail or rapid-transit option. A transit-option credit is factored into the Adjusted Commute Score to reflect the availability of an in-town alternative to driving. The transit component measures availability, not actual train travel time.

    Rating Scale Adjusted Commute Score (minutes)
    Easy ≤ 35
    Manageable > 35 to ≤ 55
    Typical > 55 to < 70
    Challenging ≥ 70 to < 80
    Difficult ≥ 80

    The Adjusted Commute Score is a standardized, transit-adjusted figure expressed in minutes for comparison across municipalities. Municipalities with qualifying in-town transit receive a credit and may score below their actual drive time; the score is not a door-to-door travel estimate.

  • Shopping & Dining

    Uses a structured 10-point rubric evaluating dining depth and variety, shopping depth and variety, and the strength of the municipality’s commercial centers. Evaluations draw on publicly available information and Team Coyle’s local market insights.


    Only establishments physically located within the municipality and generally available to the public are counted. Options located in neighboring municipalities are not included.

    Rating Scale Shopping & Dining Score
    Extensive 9–10
    Strong 7–8
    Moderate 5–6
    Limited 3–4
    Minimal 0–2

    Ratings use fixed score ranges and are not determined by percentiles or a predetermined distribution of municipalities. This category measures in-town commercial offerings, not access to shopping and dining in surrounding communities.

  • Lifestyle

    Provides each municipality with a non-ranked, descriptive classification based on its predominant development pattern and physical environment. The primary classifications—Urban, Suburban, and Rural—consider land use, development density, zoning patterns, and the built environment.

    A Historic modifier may be added where documented historic resources materially contribute to the municipality’s character, based on sources such as MACRIS, local historical commissions, and municipal records.

    Scale Urban · Suburban · Rural

    Modifier Historic

    These classifications describe characteristics of the municipality, not its residents, overall desirability, or suitability for any particular buyer.

  • Property Tax

    Compares each municipality’s FY2026 average single-family property tax bill using the Average Single-Family Tax Bill report issued by the Massachusetts Department of Revenue, Division of Local Services. The published amount is a municipality-level average and is not an estimate of the tax bill for any particular property.

    Rating Scale Relative Position by Tax Bill
    Very Low Below the 2.5th percentile
    Low 2.5th to under the 25th percentile
    Average 25th to under the 75th percentile
    High 75th to under the 97.5th percentile
    Very High 97.5th percentile and above

    Ratings rank the published average bills from lowest to highest within the TownRatings™ dataset. The classifications are relative and do not represent permanent dollar ranges. Because the average bill reflects both assessed values and the residential tax rate, a High or Very High classification indicates a relatively high average bill—not necessarily a high tax rate.

Limitations & Disclaimers

  • Informational only: TownRatings™ is provided for general informational and educational purposes only and is subject to change without notice.
  • Category-specific: A favorable or unfavorable result in one category should not be interpreted as a judgment about a community’s overall quality, desirability, or suitability.
  • No duty to update: Team Coyle and its agents have no obligation to update, revise, or refresh any rating, commentary, methodology, or supporting information.
  • No warranties: To the fullest extent permitted by law, TownRatings™ and related information are provided on an “as is” and “as available” basis, without warranties of any kind. Team Coyle, its agents, and Compass make no representations or warranties as to accuracy, completeness, timeliness, reliability, or current availability.
  • No liability: To the fullest extent permitted by law, Team Coyle, its agents, and Compass shall not be liable for losses, damages, or costs arising from use of or reliance on TownRatings™ or related commentary.
  • Not advice: TownRatings™ and related commentary should not be relied upon as legal, tax, financial, investment, educational, transportation, appraisal, or other professional advice. Consult the appropriate licensed or qualified professionals before making a decision or taking action.
  • Verify independently: Commute times vary by route, timing, traffic, construction, weather, and MBTA conditions—check current schedules and test commutes personally. School performance, assignments, programs, and district information may change—confirm directly with school districts and DESE. Restaurants, retailers, commercial districts, property-tax figures, and other community characteristics can also change and should be independently verified.
  • Qualitative judgment: Certain TownRatings™ categories involve structured qualitative judgment. Reasonable people may weigh the same characteristics differently or reach different conclusions.
  • Third-party content: Third-party data, tools, and source material are not controlled or endorsed by Team Coyle, and their accuracy is not guaranteed. Trademarks remain the property of their respective owners.
  • Broker disclosure: Team Coyle is a team of real estate agents affiliated with Compass. Compass Massachusetts, LLC d/b/a Compass is a licensed real estate broker and abides by equal housing opportunity laws.
  • Fair housing: Nothing in TownRatings™ should be used to encourage or discourage housing decisions based on race, color, religion, sex, disability, familial status, national origin, or any other characteristic protected by applicable federal, state, or local law.

Use of TownRatings™ and this website is also subject to Team Coyle’s Terms of Use.