How to Make Your Home Stand Out in Today’s Housing Market

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How to Make Your Home Stand out in Today’s Housing Market

Suburban neighborhood with similar style houses and well-kept lawns.

Even though there are more homes available for sale than there were at this time last year, there are still more buyers than there are houses to choose from. So, know that if you’ve got moving on your mind, your house can really stand out.

There are several key reasons why there aren’t enough homes to go around and understanding them will help you see why the market is working in your favor if you’re ready to make a move.

What’s Causing the Shortage?

1. Underproduction of Homes: 

For years, the industry hasn’t built enough homes to keep up with demand. As Zillow explains:

“In 2022, 1.4 million homes were built — at the time, the best year for home construction since the early stages of the Great Recession. However, the number of U.S. families increased by 1.8 million that year, meaning the country did not even build enough to make a place for the new families, let alone begin chipping away at the deficit that has hampered housing affordability for more than a decade.”

2. Rising Costs: 

Building materials, labor shortages, and supply chain disruptions caused by the pandemic have all made it harder and more expensive to build homes. This can either limit or stop new home construction in some areas.

3. Regional Imbalances: 

Some markets are more affected by the shortage of homes than others. Popular and more desirable areas have more people moving in faster than new homes can be built. The number of new building permits issued doesn’t always keep pace with job growth in these regions, and that leads to even tighter markets and higher prices.

How Big Is the Problem?

According to estimates from Real Estate News, the U.S. is facing a housing shortfall of roughly 3.3 million homes, based on an average of several expert insights (see graph below):

Bar chart showing U.S. housing market shortfall from 2020 to 2024 in millions.

This shows there’s a significant number of homes that need to be built just to meet current demand from buyers. But what about future demand?

According to John Burns Research and Consulting (JBREC), over the next 10 years, the U.S. will need about 18 million new homes to meet projected demand, including homes for new households, second homes, and replacements for aging or unusable homes.

So, even though more homes are on the market compared to last year, there still aren’t enough of them to go around. This is where you can really win if you’re ready to sell your house.

What You Need To Remember

If you’re thinking about selling, the shortage of homes for sale means your house is likely to get some serious attention from buyers. It’ll take years to climb out of this inventory deficit, and the market is still very tight. So, when buyers are competing for relatively few homes like they are right now, that creates more interest in the houses that are on the market, putting upward pressure on prices and ultimately working in your favor.

And since every market is different, it’s important to work with a real estate agent who understands local trends. They can help you price your house right and create a strategy to attract the right buyers.

Bottom line

While there are more homes for sale than there were at this time last year, there’s still a shortage overall. And this puts you in the driver’s seat as a seller. Let’s connect so you have someone who can help you take advantage of today’s market.

Matt & Ying Coyle
Matt & Ying Coyle, REALTORS®

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By Team Coyle at Compass

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48 Marshall Rd., Wellesley, MA 02482

5 Beds | 5F 2H Baths | 6,377 Sq Ft

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Disclaimer: The information, opinions, estimates, and commentary in this article are provided for general informational and educational purposes only and should not be relied upon as legal, tax, accounting, appraisal, investment, mortgage, financing, zoning, permitting, construction, title, insurance, or other professional advice. Real estate information, market conditions, pricing, measurements, square footage, taxes, zoning, school information, and property details may change without notice and may be incomplete, approximate, or derived from third-party sources. You are solely responsible for independently verifying all facts and for consulting the appropriate licensed or qualified professionals before making any decision or taking any action. Team Coyle does not guarantee the accuracy or completeness of the information provided and is not liable for any loss, damage, cost, or consequence arising from reliance on this content. Your use of this content is also subject to our Terms of Use.

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Methodology

TownRatings™ is a proprietary model developed by Team Coyle to provide homebuyers and sellers with a relative assessment of a town’s key characteristics, benchmarked against other select Greater Boston towns. Ratings are based on publicly available data and Team Coyle’s on-the-ground expertise and are intended as a general guide only. They are not guarantees, objective rankings, or a substitute for independent research. Users should consult the appropriate licensed or qualified professionals and independently verify all relevant facts before making any real estate or related decision. Ratings are current as of March 31, 2026.

RATING CATEGORIES

  • Quality of Schools: Based on Massachusetts Department of Elementary and Secondary Education (DESE) 2024 data, with emphasis on Grade 10 MCAS English Language Arts and Mathematics proficiency rates and 4-year high school graduation rates. These measures are used as general indicators only and do not capture every aspect of school quality or student experience.
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    Scale: Excellent · Good · Limited
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HOW RATINGS ARE DERIVED

Ratings are determined using a blend of publicly reported data (e.g., DESE reports, MBTA schedules, municipal tax rates, business directories), mapping and transportation tools, and qualitative insights from Team Coyle agents active in these markets.

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  • Informational only: TownRatings™ is provided for general informational and educational purposes only and is subject to change without notice.
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  • Verify independently: Commute times vary by route, timing, traffic, weather, and MBTA conditions—check schedules and test commutes. School performance, assignments, offerings, and district information may change—confirm with school districts and the Massachusetts Department of Elementary & Secondary Education. Amenities, tax rates, and market conditions also change over time and should be independently verified.
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